The "Pan Kobo Guruguru Hitachinaka Store" in Hitachinaka City is a highly popular bakery known for its bread made with local ingredients from Ibaraki Prefecture.

It is conveniently located about a 20-minute walk from the East Exit of Katsuta Station and just a 3 to 4-minute walk from the nearest bus stop, making it easily accessible by public transportation. The store also has a parking lot, so visiting by car is convenient as well.
As you enter the store, you'll be greeted by a showcase filled with a wide variety of breads that will catch your eye.
From fluffy sweet breads to hearty loaves, savory breads, and seasonal original products, each item showcases a simple and gentle flavor that highlights the quality of the ingredients.
You can often see locals purchasing snacks and meals, which shows that this bakery is deeply rooted in the community and loved on a daily basis.
Inside the store, you can find a display of the top 10 popular products, so if you're visiting for the first time or unsure about which bread to choose, feel free to use it as a reference!
A Commitment to Bread Making That Grows with the Community
The Bakery Guruguru values three key methods in its bread-making: "Circling the Community," "Enjoying Together in the Community," and "Growing Together with the Community." They actively use local ingredients such as Ibaraki-grown wheat and Okukuji eggs, and their commitment to collaborating with local producers is a big reason why they are so well-loved by many local customers.
We tried the top 3 popular dishes!
When I tried the top three best-selling items from the shop, I could totally understand why they are so popular – the flavors were absolutely delightful!

First, we have the popular No.1 item: "Okukuji Egg Cream Bun." This delightful treat features a soft and moist dough filled generously with luxurious custard cream made from Okukuji eggs. The cream is not overly sweet and has a smooth texture reminiscent of cream puffs. When you take a bite, it spreads gently in your mouth, and when chilled, its richness becomes even more pronounced, leaving a light and refreshing aftertaste. This is a must-try signature item when you visit the shop, showcasing the store's dedication to quality.

Next up is the popular No. 2 item, the "Ultimate Salted Butter Melon Bread." The surface is crispy and fragrant, while the inside has a light and fluffy texture. This delightful contrast of crispy and fluffy is incredibly pleasing, with the aroma of butter and a hint of salt creating a perfect balance that becomes more addictive with each bite. While it has a solid sweetness, the saltiness enhances the aftertaste beautifully. Just picking it up brings a smile to your face!

Finally, we have the popular No. 3 item, the "Loaded Curry Bread." As the name suggests, it is packed with a generous amount of chunky ingredients, making it quite filling—one bite is enough to leave you satisfied. The outer crust is crispy and fragrant, while the curry inside is labeled as "medium spicy." However, it's actually mild enough to be enjoyable for everyone. Its well-balanced flavor means that even those who aren't fans of spicy food can appreciate it. With the presence of various ingredients and the deliciousness of the curry itself, this bread is highly recommended for those looking for a hearty snack!
Just by comparing these top three popular breads, you can really appreciate the shop's commitment to quality ingredients and careful bread-making. Inside the store, you'll find a wide variety of other attractive products as well. With an extensive selection of savory and sweet breads, it's perfect for sharing with family and friends. We also recommend taking your treats to enjoy at seaside spots like the National Hitachi Seaside Park or Ajigaura Beach, or simply relaxing at a nearby park.
If you're looking to enjoy delicious bread in Hitachinaka City, be sure to pay a visit!
There are also stores in Nakaminato City and Mito City.
The Bakery Guruguru has two other locations in addition to the Hitachinaka store.
- Nakakoten (5360-1 Sugaya, Nakashi, TEL: 029-352-2560)
- Mito Kasahara Store (1373-1 Kasahara-cho, Mito City, TEL: 029-291-7775, Closed on Wednesdays)
At each store, you can enjoy the same high-quality bread, and there are also limited edition products unique to each location. Be sure to check social media platforms like Instagram for the latest updates and photos of the bread before your visit. Additionally, you can purchase some products from the official online shop.