Located along Prefectural Route 6, "Dried Sweet Potato Specialty Store Daimaruya" is marked by a large stone statue of a Hoshi-imo (dried sweet potato).Inside the spacious, hall-like store, they reportedly stock over 30 varieties of Hoshi-imo (dried sweet potato), including different shapes such as flat slices, round slices, and sticks. When I actually visited, I was amazed by the wide variety of Hoshi-imo (dried sweet potato) available. A key feature of the shop is its extensive lineup, designed to let customers enjoy browsing and selecting their favorite Hoshi-imo (dried sweet potato).
They handle everything in-house, from growing the sweet potatoes to manufacturing the products, ensuring consistent quality.
Daimaruya’s packaging is perfect for gifts, and customers can choose from options suited for both gift-giving and personal use.
Daimaruya’s Products and Commitment to Additive-Free
With a 120-year history, the company sells not only Hoshi-imo (dried sweet potato) but also sweet potatoes, gelato, and pickled rakkyo. They are committed to additive-free products; their gelato contains no preservatives, artificial flavors, or colorants, and is made without eggs. It features a gentle sweetness that lets you savor the natural flavor of the ingredients.
Inside Daimaruya
The store has a calm atmosphere where you can take your time selecting products. The packaging designs, tailored to each variety and product’s characteristics, are another highlight. You’ll also find simple packaging and irregularly shaped items—a result of in-house production—allowing you to choose based on your needs.
On holidays, the shop is bustling with tour groups arriving by bus, locals enjoying gelato in the café area, and others looking for gifts.
Hoshi-imo (dried sweet potato) and How to Enjoy Gelato
Hoshi-imo (dried sweet potato) offers a perfect balance of softness and sweetness, and the dried whole sweet potatoes are reportedly carefully selected for their exceptional tenderness before being packaged. In addition to the classic “Beni Haruka” variety, they also carry rare varieties such as “Healthy Red” and “Komachi,” allowing you to enjoy the distinct flavors of each variety.
You can add toppings to the gelato (PN0), and in addition to the classic milk flavor, flavors that highlight the natural taste of sweet potatoes are also popular. The rich flavor of sweet potatoes spreads throughout the refreshing texture. This is an original gelato unique to Daimaruya.
Services That Delight Travelers
We also offer shipping, so you can shop with peace of mind even while traveling. This shop is recommended not only as a stop on your sightseeing itinerary but also for those looking for Hoshi-imo (dried sweet potato) gifts or anyone who loves sweet potato treats.